I am a beeeeeg fan of Superga Shoes. See evidence here

These are the official shots for the Superga 2012 Summer Campaign. Alexa Chung not only modeled these beauts, she also directed the shoot herself.

Alexa has since been replaced with Rita Ora and I must admit, I think she fits the brand well [a lot better than Alexa, truth be told].

Rita is Jay-Z’s latest protégé. She’s not only making waves with her music, she’s causing quite a stir in the fashion industry as well. She has some serious swag – the golden Marilynesqué locks and sexy retro lips is obviously her signature look, but they way she pairs these up with some rad pieces, is ridiculously cool. More on her style later.

If you’re not sure how to pair Superga’s with your clothes, have a look at some of the shots below to give you an idea. I really love wearing them with a pair of denim summer shorts.

You’re welcome 🙂